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2026-06-13 13:25:16 -

Watching the Viewers: How Smart TV Analytics Solutions and Digital Content Identification Revolutionize Audience Measurement

Audience measurement once relied on small panels of viewers who recorded what they watched. This approach provided directional data but missed the full picture—what viewers actually watched, when they watched, and how they engaged. Smart TV Analytics Solutions have transformed measurement by collecting data directly from smart televisions and streaming devices. Instead of asking...

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