Analyzing the Key Catalysts and Drivers of Global OTT Market Growth...

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2026-07-08 10:13:55 -

Analyzing the Key Catalysts and Drivers of Global OTT Market Growth Today

The Cord-Cutting Phenomenon as a Primary Driver The single most significant catalyst fueling the explosive OTT Market Growth is the mass consumer exodus from traditional pay-TV services, a trend widely known as "cord-cutting." For decades, consumers were locked into expensive, long-term contracts for bundled cable or satellite packages that often included hundreds of channels they...

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