The global electric car rental market is experiencing explosive growth, driven by accelerating government mandates and corporate demand for zero-emission vehicles. According to Market Research Future, the Electric Car Rental Market was valued at USD 10.40 billion in 2025 and is projected to grow from USD 11.65 billion in 2026 to USD 42.28 billion by 2035, exhibiting a compound annual growth rate of 15.40% during the forecast period. The European Union's CO₂ fleet emission standards, California's Advanced Clean Fleets regulation, and China's dual-credit NEV policy are collectively pushing rental operators toward battery-electric procurement at scale. Corporate travel managers now specify zero-emission vehicle options in managed-travel RFPs, creating contractual demand that legacy operators cannot ignore. As government mandates continue to tighten, the electric car rental market will remain a vital component of sustainable mobility infrastructure.

The competitive landscape of the electric car rental market includes major players such as Hertz Global Holdings, Enterprise Holdings, Avis Budget Group, Sixt SE, and Europcar Mobility Group. The market is currently experiencing a transformative phase driven by the shift towards battery-electric procurement and the expansion of charging infrastructure. Automakers, including Tesla, Hyundai, and Stellantis, are offering rental firms residual-value guarantees and buy-back schemes, lowering the depreciation risk that has historically prevented high-volume electric purchases. Peer-to-peer platforms have also disrupted the value chain, allowing private EV owners to monetize their idle vehicles and increasing pricing competition for existing providers. North America holds the highest regional share of 38.2% due to bulk Tesla purchases by Hertz and the growing EV fleet by Enterprise across 40+ airports in the U.S. As the mobility industry continues to prioritize sustainability, the EV car rental market will remain a critical component of sustainable transportation.